Hair clay is a styling product designed to provide a medium to strong hold with a matte finish. Here are some general features and characteristics you might find in a product like the American Crew Matte Hair Clay:

• Hold and Control: Hair clays are known for providing a strong hold that helps keep your hairstyle in place throughout the day. They are often used for creating textured and defined looks.
• Matte Finish: The term "matte" indicates that the product doesn't leave a shiny or glossy finish on the hair. This is ideal for those who prefer a more natural, casual appearance.
• Texture and Separation: Hair clay is often formulated to add texture and separation to the hair. This is particularly beneficial for achieving styles that require definition and distinct strands.
• Versatility: Many hair clays are unisex and suitable for various hair lengths and types. They can be used on short to medium-length hair and work well with straight, wavy, or curly hair.
• Easy to Restyle: Hair clay typically allows for some flexibility in restyling throughout the day without becoming overly stiff or sticky.
• Ingredients: Hair clays often contain a mix of waxes, clays, and other styling agents. These ingredients work together to provide the desired hold and texture while remaining pliable.
• Application: To use, you would typically take a small amount of the clay, rub it between your palms to warm it up, and then evenly distribute it through dry or slightly damp hair.